International Conference at IIM Indore

An International Conference was organized by Indian Institute of Management, Indore from July 27-29, 2017 in association with NASMEI (North American Society for Marketing Education in India).  Paper titled “Paradigm shift in gender roles towards Advergames: New Vistas in Advertising” was presented by Dr. Swati Oberoi Dham. The conference saw large number participants from across the country as well as well Internationally. The paper received heavy appreciation from the Session Chair for the uniqueness of the concept and thoroughness of the research.


01 Aug 2017
Ansal University